Today I made a promotional video and website presentation to Complementary Therapy students at South Devon College. It was very good to meet you all!
This was an introduction to using WordPress for a business website and also making to the most of promotional video to persuade website visitors to make contact and ultimately lead to new clients.
We looked at how a video can be used to inform and aid the process of forming a relationship with website visitors and be available 24 hours a day. I explained that a promotional video could be quite simple and yet effective, especially when produced by Lena Solutions Video of course!
Hosting a video on YouTube increases the business exposure and provides an extra opportunity to boost search engine rankings with the YouTube Title, Description and Tags that you edit when adding a video onto YouTube. I also mentioned that Google AdWords for Video was worth investigating to work that video.